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’Fresh?’ – Give your site visitors something new and fresh to look at. Update your website with relevant content so people keep coming back and search engines like websites that are constantly updated with new content.
‘Tools?’ – Well designed website incorporate a wide range of tools like blog, rss, FAQ, e-commerce, photo gallery and social media.
‘Technology?’ – Few years ago Flash was the only option to make interactive site with animation. But Flash was horrible for search rankings. Then the iPhone came along and couldn’t even see Flash websites on Apple devices. Now you can achieve the same things with tools like Ajax, CSS3, JavaScript Libraries and HTML5.
‘Competition?’ – People can base their decisions on the look of your website and how it fares in comparison with your competition. Check your competitor’s site and learn the strengths and weaknesses of each.
‘Stats?’ – Take a look at how users are interacting with your site using traffic statistics and site analytics. This will help you to understand how visitors find your site and what they do once they get there. Are visitors navigating past your home page?
‘Up-to-date?’ – When was the last time you updated your site? If hard to update, then determine why. Because an updated site keeps visitors coming back. A content management system (CMS) helps that you can update the site yourself.
‘Devices?’ – Is your website device friendly. It is no longer enough to design a website for a desktop or laptop computer, especially with millions of people accessing the web on their smartphones, tablets, smart TVs and gaming devices.
‘Performance?‘ – The trend now is to make sites load faster and not download so much information. Internet providers and smartphone carriers are limiting the amount of data we are allowed.
‘SEO?’ – Do search engines even know you exist? Search engines like Google, Bing, and Yahoo like sites that have content that is constantly changing. Make sure your site is coded properly.
‘Content?’ – Redesigning your site should be more about how your site works rather than how it looks. Make your site easy to use and navigate. The reader should be able to easily find what he has come to your site to read. Always draw your visitor forward and offering him appealing information on the homepage.
