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Google Analytics is a FREE SERVICE that provides comprehensive statistics regarding the visitors to a website: site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits.
How To Set Up A Basic Google Analytics Account?
- Visit the Google Analytics website at google.com/analytics
- Click on the “Access Analytics” button and login with your Google credentials.
- Click on the “Add a new account” button in the upper right corner.
- Fill out the information required on the following page (site URL, account name, time zone).
- Copy the JavaScript code given to you and add it to every page of your website (ask your webdeveloper).
The Basics Of Your Analytics
First set what dates you want to see data for. The default setting is for one months data but it can be changed to several months or just a single day.
On your dashboard you can see some quick information about your website:
- how many times a user has visited your website. A visit is counted regardless whether they enter through the homepage or through an internal page
- the average amount of pages a single visitor is viewing before leaving the website (Pages/Visit)
- the ‘Bounce Rate’ which is the amount of people who visit your site but leave after only viewing one page (%, lower number is better)
- the number of new visitor (someone who visits your website first)
Digging Deeper Into Google Analytics
A. The Visitors Tab
Map Overlay displays where your sites visitors are coming from. New vs. Returning show you how many visitors are returning or if visitor are coming for the first time. There are many other interesting information here such as languages, visitors loyalty but there are two
interesting item which helps you to learn more about your audience.
Under Network Properties there are many information about what is your ISP (internet service provider) of your visitors, what connection speed are they using or check if they are visiting the site from mobiles or desktop. These things can help to decide how your change or extend your website (eg. Can my website use big images? Do i need to optimize my website for mobiles?).
The Browser Capabilities panel not just lists what browsers used by your visitors but provides detailed information about the operating systems, screen resolution and supported technologies such as Flash or Java. So you can measure how big problem is if your website not displays correctly in a specific browser (eg. an old Internet Explorer).
B. The Traffic Sources Tab
Want to know where is your sites traffic coming from? This tab allows you to narrow traffic down by direct traffic, referring sites, search engines etc. Direct traffic means visitors manually typing your URL directly into their browser or clicked to a saved ‘bookmark’. Referring Sites list websites which contains link to your website. You can go another level deeper by clicking on one of the regerral sources which tell you which page from that site has that link.
You can also find out which search engine is sending you the most traffic and narrow the traffic down to the exact keywords people are finding you with. This information is sortable by ‘non-paid’ and ‘paid’ search traffic.
There are many other useful information here related to advanced information with your advertising campaigns (eg. Google AdWords).
C. The Content Tab
This section offers many interesting and useful information about your website. What content is generating your sites the most visits? The overview offers you a quick view of how many page views, unique views, bounce rate and a list of your sites top content. Top landing and exit pages are the pages that people are first visiting when they reach your website and see before they exiting the site.
D. The Goals Tab
What is the goal of your website? Is it for visitors to purchase items? Sign up for a newsletter? Goals allows you to track how many people have completed your goal is and then reports it to you through Google Analytics.
